"Culturally Charged Placemaking: The strategic application of cultural insights to connect brand, place and people"

Crowd DNA, explores the use of different strategic methodologies - including trend forecasting, semiotics, qualitative research, social intelligence and more - in placemaking. It dives into unique approaches and frameworks for empowering clients to act on cultural change and tap into human needs in the commercial development of both places and place brands, with case studies from global retail giants to cities being built in the Arabian desert.

Watch the recording here.